5 Fast Facts About Copier Sales
Are you in the market for a new copier? If so, you’ll want to read on to learn five fast facts about copier sales. Keep these tips in mind as you shop around and you’re sure to find the perfect machine for your business!
Fact #1: Target Small Businesses To Increase Copier Sales
Copier sales follow a very specific pattern, and one of the biggest factors in this is whether your customers are large or small businesses. Small businesses often buy copiers for their size. Larger organizations, however, appreciate types that can handle higher volumes. These businesses will generally purchase copiers that perform at all different speeds, copying multiple pages at once with no issues.
This kind of speed isn’t necessary for smaller businesses as they’re not going to be churning through hundreds of pages per hour on a regular basis. The right copier types can make all the difference when it comes to increasing copier sales.
Fact #2: Know Your Target Audience And Their Needs
Copiers are used in many places where the need for duplication is high. Copiers are often given to businesses by financial institutions when they are in need of a large number of duplicate copies. The financial institution may be providing these copiers as part of an agreement for a loan or even just because they believe that it will help the company’s business grow and therefore increase their repayment rate. Whatever the reason, knowing why your target audience needs copy machines can help you in your pursuit to sell copier equipment to them.
You can’t expect people to suddenly need copiers for things that they don’t normally use the machine for. When you are trying to find a customer that would benefit from buying copier products, research some of the types of businesses that an office equipment supplier might have in mind.
Fact #3: Marketing Departments Have The Most To Do With Actual Copier Sales
Marketing has a big role in the sales function. What’s really interesting though, is that marketing tends to play a major role in many other business functions outside of just sales. For example, who helps determine the future needs and goals of a company? Marketing can help identify those goals and relay them to management for proper budgeting and resources.
The copier market changes quickly, there’s no doubt about it. While photocopiers may still be used by most companies today, people simply cannot fail to notice that things are changing when it comes to technology and business processes much faster than they have in the past. Old copier equipment is becoming obsolete much faster than in years before and buying new machines every few years is something that no longer happens.
Fact #4: Other Services Are Guaranteed To Go Along With Copier Sales
The service industry for copiers can be just as lucrative as actually selling them. If you want to own your own business, then it’s very good that you also consider servicing businesses’ equipment like printers and copy machines.
It can take some time before they break down so you could possibly have regular customers every month or so if your business is in an area where many companies are located. Most larger cities have multiple offices within close proximity of each other so having regular customers is highly possible.
Preventative maintenance can be one of the many things that you can do for your customers. You could also keep their copiers clean and organized so that any other problems don’t become worse.
If you’re an independent contractor, then you’ll just need to ask them about pricing before doing anything because they’re the ones who will be paying for it. If you want to branch out into another area, then you should definitely consider servicing copiers as well because there’s always a high demand for them.
Fact #5: A Good Home Copier Is Priced At An Average Of $120 While Commercial Copiers Range From $3,000 – $ 30,000
The average cost of a copier varies based on the model, type of machine you choose, depending on what features they have, and their price per page printing costs. Many people find that it’s usually cheaper, in the long run, to pay for digital printing than use traditional paper and toner cartridges. These machines tend to come with additional features such as scanning and faxing capabilities. This means that most people will only ever need one machine instead of multiple devices for their business.
Commercial copiers can range from $3,000 up to $30,000. In general, the larger the machine and the more features it has will increase its price tag. For micro-businesses or sole proprietors looking to be able to print things quickly, a home copier might suit your needs just fine. These types of machines are newer models that have an average printing speed of 30 ppm (pages per minute). They’re compact and designed specifically for homes or small offices with a limited amount of space. You can use them as printers only or combine them with a fax machine and phone system too.
In order to increase copier sales, it’s important that you target the right businesses and understand their needs. Marketing departments have a lot of control over whether or not a sale is actually made, so make sure your marketing strategy is on point. And finally, remember that pricing varies depending on what type of copier you’re looking for – home copiers are much more affordable than commercial grade machines. If you want to learn more, don’t hesitate to call us today. We would be happy to help!
Are You Looking for a Photocopier Near Concord, California?
Office Machine Specialists has been servicing and selling office equipment since 1995. A family-run business that has dedicated our efforts to providing the best equipment options and after-sales service to our clients. Our goal is to ask the right questions and guide our customers to make smart decisions about new machine leases and purchases. We were servicing copiers long before the internet was a viable resource, and have transitioned to the digital workflow environment of color printing, scanning, account control, and fleet management. With over 20 years in the industry, we have extensive experience with many brands and consider OMS to be a valuable resource to any organization. Contact us for all of your copier needs here!