Copier Sales 101: All the Basics You Need to Know

When you’re in the market for a new copier, it can be tough to know where to start. With all of the different brands, models, and features available, how do you know which one is right for your business? In this article, we’ll walk you through all of the basics you need to know about copier sales. We’ll explain the different types of copiers available, and we’ll help you figure out which features are most important to you. By the end of this article, you’ll be able to confidently choose the perfect copier for your business!

What Are Copier Sales?

Copier sales (also copier leasing or copier contracts) refer to a type of business deal between copier companies and their customers. Copiers are big-ticket items that often cost upwards of $5000, so it can be a significant amount of money for a small business.

As a result, copier sales companies offer copier leasing, copier contracts, copier service plans, and copier maintenance agreements. These are all valuable services that can give your business peace of mind in knowing that copiers will be well-maintained and provide the best possible performance for years to come.

It’s important to do your research before signing up with a copier sales company. Make sure you understand all the copier service plans and copier maintenance agreements that are available to you. Do your copiers require regular maintenance? Will your copier need repairs in the future, and how will you pay for them?

These are questions that can be answered by copier sales companies, but only when you ask.

What Is The Difference Between Copier Sales And Copier Leasing?

Copier Sales and copier leasing are two terms that are often misunderstood by small business owners. The confusion between copier sales and copier leasing usually comes from the fact that copiers require regular maintenance, which is not something that can be done with a one-time purchase. As a result, most copiers require copier service plans or copier maintenance agreements.

When you buy your copiers with the assistance of your copier sales company, this is called copier sales. When you sign an agreement to pay for any repairs or regular maintenance on your copiers over the course of several years, this is called copier leasing.

Many copier sales companies also offer copier leasing, which can be a great option for certain businesses that only need copiers part-time or for a limited period of time. However, copier leasing is not always ideal for every business. If you’re uncertain about how much you’ll need copiers and for how long, copier sales might be the better option.

Why Is It Important To Know Your Product To Make Copier Sales Successful?

As copier salespeople, it’s important to be able to answer the customer’s copier questions. We all know that copiers can be complex machines that require some knowledge and expertise for customers to make the best choice. Just as a copier salesperson needs copier knowledge, a copier buyer also needs copier information in order to understand options and make the best decision possible on which copier is right for a company.

Copiers are one of those items you don’t think about until you need them – like paper or toner! An unprepared copier salesperson can lose out on a sale because they didn’t know enough about their machine.

What Types Of Questions Do People Ask When Purchasing A Copier?

A copier is a complex machine, and there are many different types depending on the specific functions it needs to provide. Copiers were once simply devices that made duplicates of paper documents through copying, but copiers today can make 3D objects, scan documents directly into computer files, send faxes directly from copiers, print photos in color or black-and-white, do booklets and brochures for marketing purposes, etc.

Not every copier has every function either; copiers are specialized machines that provide one function or another. So when someone comes in to purchase a copier they should know what type of copier they need based on their business’s needs.

Copier salespeople will ask their customers questions about what they need from a copier, and then direct customers to copiers that provide the function they require.

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What Do Copier Salespeople Look For When Selling A Copier?

Copier manufacturers have detailed information about their copiers on their websites. Copier salespeople can easily find all of the specifications of copiers on their company’s website as well as on other copier manufacturer websites. This makes it very easy to compare different brands and models. In fact, this is one of the first things copier salespeople do when learning about new products or looking for an upgrade from their existing inventory.

In addition to considering what types of functions a copier machine must perform, copier salespeople will also often consider how much copier toner is required for the copier. This is done by determining the number of pages run per copier toner cartridge and multiplying that number by the number of copies to be made in a workday.

To make copier sales successful, you need to thoroughly understand what your product does. You need to know all the functions and capabilities of copiers so that you can answer any question your prospects may have.

Copier sales can be a great way to make some extra money, but it’s important to know your product and the market well. We pride ourselves on our copier sales knowledge. We can help you learn everything you need to know about making successful copier sales so that you can start generating some extra income for yourself. Give us a call today and let us help get you started in this exciting industry!

Are You Looking for a Photocopier Near Concord, California?      

Office Machine Specialists has been servicing and selling office equipment since 1995. A family-run business that has dedicated our efforts to providing the best equipment options and after-sales service to our clients. Our goal is to ask the right questions and guide our customers to make smart decisions about new machine leases and purchases.  We were servicing copiers long before the internet was a viable resource, and have transitioned to the digital workflow environment of color printing, scanning, account control, and fleet management. With over 20 years in the industry, we have extensive experience with many brands and consider OMS to be a valuable resource to any organization. Contact us for all of your copier needs here!